Subject Area and Category
Publication type
Journals
Scope
The Journal of Media Business Studies (JOMBS) publishes original scholarly articles that apply business theories to the examination of media and the media industries. JOMBS focuses on the dynamics of media businesses broadly defined. It has a particular interest in the creation, operation, marketing, distribution and consumption of media businesses and their products, including newspapers, magazines, television, music, film, videogames, literature, advertising, digital/social/new media among others.
JOMBS seeks empirical studies that contribute to the theoretical advancement of the field of media business studies, inspired, among others, by the business disciplines of advertising, communications, consumer behavior, economics, entrepreneurship, management, marketing, organizational behavior, organization studies and strategy;
JOMBS accepts contributions from all methodological traditions, quantitative (experiments, surveys, modelling, etc.) or qualitative (ethnographies, interviews, case studies, etc.);
JOMBS seeks rigor and thorough reporting in research design, measurement, sampling and statistical or qualitative analysis;
JOMBS solicits papers with practical relevance for media industry practitioners, policy makers, consumers and other stakeholders in society.