Scimago Journal & Country Rank

Journal of Marketing Analytics

Country

Switzerland

Universities and research institutions in Switzerland
Media Ranking in Switzerland

Subject Area and Category

Publisher

Springer International Publishing AG

H-Index

21

Publication type

Journals

ISSN

20503318, 20503326

Coverage

2013-2023

Information

Homepage

How to publish in this journal

Scope

Data has become the new ore in today’s knowledge economy. However, merely storing and reporting are not enough to thrive in today’s increasingly competitive markets. What is called for is the ability to make sense of all these oceans of data, and to apply those insights to the way companies approach their markets, adjust to changing market conditions, and respond to new competitors. Marketing analytics lies at the heart of this contemporary wave of data driven decision-making. Companies can no longer survive when they rely on gut instinct to make decisions. Strategic leverage of data is one of the few remaining sources of sustainable competitive advantage. New products can be copied faster than ever before. Staff are becoming less loyal as well as more mobile, and business centers themselves are moving across the globe in a world that is getting flatter and flatter. The Journal of Marketing Analytics brings together applied research and practice papers in this blossoming field. A unique blend of applied academic research, combined with insights from commercial best practices makes the Journal of Marketing Analytics a perfect companion for academics and practitioners alike. Academics can stay in touch with the latest developments in this field. Marketing analytics professionals can read about the latest trends, and cutting edge academic research in this discipline. The Journal of Marketing Analytics will feature applied research papers on topics like targeting, segmentation, big data, customer loyalty and lifecycle management, cross-selling, CRM, data quality management, multi-channel marketing, and marketing strategy. The Journal of Marketing Analytics aims to combine the rigor of carefully controlled scientific research methods with applicability of real world case studies. Our double blind review process ensures that papers are selected on their content and merits alone, selecting the best possible papers in this field. Join the conversation about this journal
Quartiles

The set of journals have been ranked according to their SJR and divided into four equal groups, four quartiles. Q1 (green) comprises the quarter of the journals with the highest values, Q2 (yellow) the second highest values, Q3 (orange) the third highest values and Q4 (red) the lowest values.

CategoryYearQuartile
Economics, Econometrics and Finance (miscellaneous)2014Q4
Economics, Econometrics and Finance (miscellaneous)2015Q2
Economics, Econometrics and Finance (miscellaneous)2016Q2
Economics, Econometrics and Finance (miscellaneous)2017Q3
Economics, Econometrics and Finance (miscellaneous)2018Q4
Economics, Econometrics and Finance (miscellaneous)2019Q3
Economics, Econometrics and Finance (miscellaneous)2020Q2
Economics, Econometrics and Finance (miscellaneous)2021Q1
Economics, Econometrics and Finance (miscellaneous)2022Q1
Economics, Econometrics and Finance (miscellaneous)2023Q1
Marketing2014Q4
Marketing2015Q3
Marketing2016Q3
Marketing2017Q3
Marketing2018Q4
Marketing2019Q4
Marketing2020Q3
Marketing2021Q2
Marketing2022Q2
Marketing2023Q2
Statistics, Probability and Uncertainty2014Q4
Statistics, Probability and Uncertainty2015Q4
Statistics, Probability and Uncertainty2016Q4
Statistics, Probability and Uncertainty2017Q4
Statistics, Probability and Uncertainty2018Q4
Statistics, Probability and Uncertainty2019Q4
Statistics, Probability and Uncertainty2020Q3
Statistics, Probability and Uncertainty2021Q3
Statistics, Probability and Uncertainty2022Q2
Statistics, Probability and Uncertainty2023Q2
Strategy and Management2014Q4
Strategy and Management2015Q3
Strategy and Management2016Q3
Strategy and Management2017Q3
Strategy and Management2018Q4
Strategy and Management2019Q4
Strategy and Management2020Q3
Strategy and Management2021Q2
Strategy and Management2022Q2
Strategy and Management2023Q2
SJR

The SJR is a size-independent prestige indicator that ranks journals by their 'average prestige per article'. It is based on the idea that 'all citations are not created equal'. SJR is a measure of scientific influence of journals that accounts for both the number of citations received by a journal and the importance or prestige of the journals where such citations come from It measures the scientific influence of the average article in a journal, it expresses how central to the global scientific discussion an average article of the journal is.

YearSJR
20140.137
20150.252
20160.240
20170.206
20180.142
20190.149
20200.305
20210.535
20220.792
20230.735
Total Documents

Evolution of the number of published documents. All types of documents are considered, including citable and non citable documents.

YearDocuments
201319
201419
201518
201614
201715
201818
201920
202021
202128
202247
202392
Citations per document

This indicator counts the number of citations received by documents from a journal and divides them by the total number of documents published in that journal. The chart shows the evolution of the average number of times documents published in a journal in the past two, three and four years have been cited in the current year. The two years line is equivalent to journal impact factor ™ (Thomson Reuters) metric.

Cites per documentYearValue
Cites / Doc. (4 years)20130.000
Cites / Doc. (4 years)20140.211
Cites / Doc. (4 years)20150.632
Cites / Doc. (4 years)20160.661
Cites / Doc. (4 years)20170.900
Cites / Doc. (4 years)20180.773
Cites / Doc. (4 years)20190.923
Cites / Doc. (4 years)20201.567
Cites / Doc. (4 years)20212.824
Cites / Doc. (4 years)20223.839
Cites / Doc. (4 years)20235.983
Cites / Doc. (3 years)20130.000
Cites / Doc. (3 years)20140.211
Cites / Doc. (3 years)20150.632
Cites / Doc. (3 years)20160.661
Cites / Doc. (3 years)20170.706
Cites / Doc. (3 years)20180.511
Cites / Doc. (3 years)20190.872
Cites / Doc. (3 years)20201.717
Cites / Doc. (3 years)20213.017
Cites / Doc. (3 years)20224.536
Cites / Doc. (3 years)20234.927
Cites / Doc. (2 years)20130.000
Cites / Doc. (2 years)20140.211
Cites / Doc. (2 years)20150.632
Cites / Doc. (2 years)20160.378
Cites / Doc. (2 years)20170.563
Cites / Doc. (2 years)20180.517
Cites / Doc. (2 years)20190.818
Cites / Doc. (2 years)20201.842
Cites / Doc. (2 years)20213.805
Cites / Doc. (2 years)20223.327
Cites / Doc. (2 years)20233.960
Total Cites 
Self-Cites

Evolution of the total number of citations and journal's self-citations received by a journal's published documents during the three previous years.
Journal Self-citation is defined as the number of citation from a journal citing article to articles published by the same journal.

CitesYearValue
Self Cites20130
Self Cites20141
Self Cites20154
Self Cites20162
Self Cites20172
Self Cites20185
Self Cites201911
Self Cites202013
Self Cites202118
Self Cites202241
Self Cites202379
Total Cites20130
Total Cites20144
Total Cites201524
Total Cites201637
Total Cites201736
Total Cites201824
Total Cites201941
Total Cites202091
Total Cites2021178
Total Cites2022313
Total Cites2023473
External Cites per Doc 
Cites per Doc

Evolution of the number of total citation per document and external citation per document (i.e. journal self-citations removed) received by a journal's published documents during the three previous years. External citations are calculated by subtracting the number of self-citations from the total number of citations received by the journal’s documents.

CitesYearValue
External Cites per document20130
External Cites per document20140.158
External Cites per document20150.526
External Cites per document20160.625
External Cites per document20170.667
External Cites per document20180.404
External Cites per document20190.638
External Cites per document20201.472
External Cites per document20212.712
External Cites per document20223.942
External Cites per document20234.104
Cites per document20130.000
Cites per document20140.211
Cites per document20150.632
Cites per document20160.661
Cites per document20170.706
Cites per document20180.511
Cites per document20190.872
Cites per document20201.717
Cites per document20213.017
Cites per document20224.536
Cites per document20234.927
% International Collaboration

International Collaboration accounts for the articles that have been produced by researchers from several countries. The chart shows the ratio of a journal's documents signed by researchers from more than one country; that is including more than one country address.

YearInternational Collaboration
201310.53
201421.05
201533.33
201614.29
201720.00
20180.00
201935.00
202019.05
202117.86
202217.02
202319.57
Citable documents 
Non-citable documents

Not every article in a journal is considered primary research and therefore "citable", this chart shows the ratio of a journal's articles including substantial research (research articles, conference papers and reviews) in three year windows vs. those documents other than research articles, reviews and conference papers.

DocumentsYearValue
Non-citable documents20130
Non-citable documents20142
Non-citable documents20154
Non-citable documents20166
Non-citable documents20176
Non-citable documents20186
Non-citable documents20197
Non-citable documents20208
Non-citable documents202110
Non-citable documents202211
Non-citable documents202312
Citable documents20130
Citable documents201417
Citable documents201534
Citable documents201650
Citable documents201745
Citable documents201841
Citable documents201940
Citable documents202045
Citable documents202149
Citable documents202258
Citable documents202384
Cited documents 
Uncited documents

Ratio of a journal's items, grouped in three years windows, that have been cited at least once vs. those not cited during the following year.

DocumentsYearValue
Uncited documents20130
Uncited documents201415
Uncited documents201527
Uncited documents201638
Uncited documents201731
Uncited documents201829
Uncited documents201920
Uncited documents202022
Uncited documents202119
Uncited documents202221
Uncited documents202321
Cited documents20130
Cited documents20144
Cited documents201511
Cited documents201618
Cited documents201720
Cited documents201818
Cited documents201927
Cited documents202031
Cited documents202140
Cited documents202248
Cited documents202375
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