Scimago Journal & Country Rank

Micro and Macro Marketing

Country

Italy

Universities and research institutions in Italy
Media Ranking in Italy

Subject Area and Category

Publisher

Il Mulino publishing house

H-Index

4

Publication type

Journals

ISSN

11214228, 26122073

Coverage

2019-2023

Information

Homepage

How to publish in this journal

eraldo.olivetta@unito.it

Scope

Micro & Macro Marketing is directed to operators, researchers, scholars and all those feeling the need to deepen the reflection on contents and marketing problems, on consumptions, communication and market research. The review can be considered a tool for updating and widening research on such topics. The journal promotes interdisciplinary comparison (with marketing, psychology, sociology, statistics) paying special attention to some relevant problems that marketers are facing. Further, Micro & Macro Marketing promotes a constant exchange between business reality and scientific research. The latest issues have been dealing with information and communication technologies, international marketing trends, creativity and innovation, non-conventional marketing, market research, competitiveness, luxury, made in Italy, critical consumption, market measurement and tourism marketing. Every issue includes the analysis of important cases, and an “Osservatorio” (“Observatory”) on consumption and markets. Join the conversation about this journal
Quartiles

The set of journals have been ranked according to their SJR and divided into four equal groups, four quartiles. Q1 (green) comprises the quarter of the journals with the highest values, Q2 (yellow) the second highest values, Q3 (orange) the third highest values and Q4 (red) the lowest values.

CategoryYearQuartile
Marketing2022Q4
Marketing2023Q4
SJR

The SJR is a size-independent prestige indicator that ranks journals by their 'average prestige per article'. It is based on the idea that 'all citations are not created equal'. SJR is a measure of scientific influence of journals that accounts for both the number of citations received by a journal and the importance or prestige of the journals where such citations come from It measures the scientific influence of the average article in a journal, it expresses how central to the global scientific discussion an average article of the journal is.

YearSJR
20220.130
20230.125
Total Documents

Evolution of the number of published documents. All types of documents are considered, including citable and non citable documents.

YearDocuments
201932
202033
202131
202227
202331
Citations per document

This indicator counts the number of citations received by documents from a journal and divides them by the total number of documents published in that journal. The chart shows the evolution of the average number of times documents published in a journal in the past two, three and four years have been cited in the current year. The two years line is equivalent to journal impact factor ™ (Thomson Reuters) metric.

Cites per documentYearValue
Cites / Doc. (4 years)20190.000
Cites / Doc. (4 years)20200.375
Cites / Doc. (4 years)20210.262
Cites / Doc. (4 years)20220.219
Cites / Doc. (4 years)20230.309
Cites / Doc. (3 years)20190.000
Cites / Doc. (3 years)20200.375
Cites / Doc. (3 years)20210.262
Cites / Doc. (3 years)20220.219
Cites / Doc. (3 years)20230.286
Cites / Doc. (2 years)20190.000
Cites / Doc. (2 years)20200.375
Cites / Doc. (2 years)20210.262
Cites / Doc. (2 years)20220.141
Cites / Doc. (2 years)20230.276
Total Cites 
Self-Cites

Evolution of the total number of citations and journal's self-citations received by a journal's published documents during the three previous years.
Journal Self-citation is defined as the number of citation from a journal citing article to articles published by the same journal.

CitesYearValue
Self Cites20190
Self Cites20203
Self Cites20211
Self Cites20221
Self Cites20235
Total Cites20190
Total Cites202012
Total Cites202117
Total Cites202221
Total Cites202326
External Cites per Doc 
Cites per Doc

Evolution of the number of total citation per document and external citation per document (i.e. journal self-citations removed) received by a journal's published documents during the three previous years. External citations are calculated by subtracting the number of self-citations from the total number of citations received by the journal’s documents.

CitesYearValue
External Cites per document20190
External Cites per document20200.281
External Cites per document20210.246
External Cites per document20220.208
External Cites per document20230.231
Cites per document20190.000
Cites per document20200.375
Cites per document20210.262
Cites per document20220.219
Cites per document20230.286
% International Collaboration

International Collaboration accounts for the articles that have been produced by researchers from several countries. The chart shows the ratio of a journal's documents signed by researchers from more than one country; that is including more than one country address.

YearInternational Collaboration
20193.13
20200.00
202116.13
20227.41
20233.23
Citable documents 
Non-citable documents

Not every article in a journal is considered primary research and therefore "citable", this chart shows the ratio of a journal's articles including substantial research (research articles, conference papers and reviews) in three year windows vs. those documents other than research articles, reviews and conference papers.

DocumentsYearValue
Non-citable documents20190
Non-citable documents20204
Non-citable documents20217
Non-citable documents20228
Non-citable documents20238
Citable documents20190
Citable documents202028
Citable documents202158
Citable documents202288
Citable documents202383
Cited documents 
Uncited documents

Ratio of a journal's items, grouped in three years windows, that have been cited at least once vs. those not cited during the following year.

DocumentsYearValue
Uncited documents20190
Uncited documents202025
Uncited documents202153
Uncited documents202282
Uncited documents202372
Cited documents20190
Cited documents20207
Cited documents202112
Cited documents202214
Cited documents202319
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